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In the final analysis, every business covets the same prize: Influence. Influence allows the for-profit conglomerate to effectively market its products and services to loyal customers, based on mere reputation and the undeniable power of its brand identity.
This critical, yet often-ridiculed, area of social science is applicable for the non-profit and/or social justice oriented organization as well — Perhaps even more so. In the non-profit world, reputation is everything. Reputation directly affects the organizations influence, and thus, its ability to raise vital capital to fund extraordinary humanitarian causes, as well as its daily operating expenses.
Systematic Design or brand identity development, goes a long way to increase influence. Brand identity development is a systematic or unified approach to the development of visual tools to breed customer familiarity with a particular product or company. Systematic Design is one of the most powerful tools in our design arsenal to positively develop influence. |